Brand Guidelines

Brand Guidelines

Brand guidelines for businesses that need a clear and practical way to keep their brand consistent. We turn your visual and verbal identity into simple guidance your team can use across websites, social media, print and campaigns.

Brand guidelines for businesses that need a clear and practical way to keep their brand consistent. We turn your visual and verbal identity into simple guidance your team can use across websites, social media, print and campaigns.

Branding

Logo Usage, Colour Rules, Typography Rules, Content Guidance, Asset Handover

Best for

Businesses that need their team, partners or suppliers to use the brand consistently.

Timeline

2 to 6 weeks

Start a project

Start a project

Start a project

Start a project

Phone screen with app icons representing brand communication
Phone screen with app icons representing brand communication
Branding work reviewed on a laptop and phone
Branding work reviewed on a laptop and phone

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The outcome

]

Guidelines that make your brand easier to use properly.

Guidelines that make your brand easier to use properly.

A brand can quickly become inconsistent when different people are creating different materials without a shared reference. Guidelines help protect the look, feel and voice of the brand as it grows.

A brand can quickly become inconsistent when different people are creating different materials without a shared reference. Guidelines help protect the look, feel and voice of the brand as it grows.

We create brand guidelines that are practical rather than overcomplicated, covering the rules and examples your team needs to use the identity with confidence across everyday marketing and communication.

We create brand guidelines that are practical rather than overcomplicated, covering the rules and examples your team needs to use the identity with confidence across everyday marketing and communication.

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Service offerings

]

Branding that gives your business a clearer voice.

A stronger brand makes every touchpoint easier to understand. It gives your website, content, proposals and campaigns a clearer base to work from, so your business feels more consistent wherever people find you.

A stronger brand makes every touchpoint easier to understand. It gives your website, content, proposals and campaigns a clearer base to work from, so your business feels more consistent wherever people find you.

01

Logo Usage

01

Logo Usage

01

Logo Usage

02

Colour Rules

02

Colour Rules

02

Colour Rules

03

Typography Rules

03

Typography Rules

03

Typography Rules

04

Content Guidance

04

Content Guidance

04

Content Guidance

05

Asset Handover

05

Asset Handover

05

Asset Handover

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[

START A PROJECT

]

Let’s talk about what you need.

Tell us about your business and the kind of brand support you need. We will come back to you with a clear plan.

Tell us about your business and the kind of brand support you need. We will come back to you with a clear plan.

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Key benefits

]

Why businesses choose this service.

Why businesses choose this service.

Brand control

Guidelines help protect the brand as more assets are created.

Team clarity

Your team has one place to check how things should look and sound.

Faster output

Clear rules make future design and content easier to produce.

More consistency

Every touchpoint can feel more connected and professional.

[

The outcome

]

A brand system your team can actually follow.

A brand system your team can actually follow.

The final guidelines should make your brand easier to manage, easier to brief and easier to keep consistent across different materials and people.

The final guidelines should make your brand easier to manage, easier to brief and easier to keep consistent across different materials and people.

You leave with a practical reference that supports your website, social content, print assets, proposals, campaigns and future design work.

You leave with a practical reference that supports your website, social content, print assets, proposals, campaigns and future design work.

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Our process

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A simple, proven way of working.

A simple, proven way of working.

01

Step

Audit

We review the brand assets, usage needs and the places guidance is most needed.

02

Step

Structure

We decide what the guidelines should include and how detailed they need to be.

03

Step

Create

We build the guidance with clear rules, examples and practical explanations.

04

Step

Handover

We prepare the document and assets so your team can use them confidently.

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WHAT TO KNOW

]

Your questions answered.

Everything you need to know about our services, how we work and how we can support your business.

Everything you need to know about our services, how we work and how we can support your business.

What are brand guidelines?

Do we need guidelines for a small business?

What is included in the document?

Can you create guidelines from an existing brand?

Will the guidelines be easy for our team to use?

Can you include tone of voice guidance?

Let’s talk about what you need.

Let’s talk about what you need.

Tell us what you are building, changing or launching and we will help shape the right branding support around your goals.

Start a project

Start a project

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