Phoenix Health & Safety
Overview
Phoenix Health and Safety needed campaign assets that could make its training courses feel clear, credible and easy to book for both businesses and individuals.
Rubi supported the brand with photography, videography, graphic design and Meta advertising, creating a stronger creative base for course promotion across organic and paid channels.
The Challenge
Health and safety training is a trust led purchase. Learners and employers need confidence that the provider is professional, qualified and easy to deal with before they commit to booking.
The marketing needed to make the course offer easier to understand while giving the brand a more consistent and credible appearance across social media, paid ads and campaign materials.
Courses needed clearer and more professional promotion.
Photography had to show the team and training environment credibly.
Video needed to make the subject easier to engage with.
Paid ads needed stronger creative for testing and enquiry generation.
What We Did
We produced content that showed the people, environment and credibility behind the training courses, then shaped those assets into campaign ready creative for social and paid placements.
Meta Ads were used to put the course offer in front of relevant audiences, with creative testing used to improve message clarity and campaign performance over time.
Photography for course promotion
Video content for organic and paid channels
Graphic design for campaign assets
Meta Ads setup, testing and optimisation
Ad Results
Meta advertising campaigns were used to support course awareness and enquiry generation across Facebook and Instagram.
The campaign used photography, video and graphic assets created specifically for paid placements, giving Phoenix a stronger set of messages and formats to test.
The available figures are estimated, so they should be treated as directional performance rather than final audited campaign reporting.
Key Outcome
The result was a stronger course marketing system with photography, video and campaign graphics that made Phoenix Health and Safety easier to understand and more credible online.
The creative library gave the brand stronger assets for paid campaigns, course promotion, social content and ongoing marketing activity.
With estimated monthly ad spend of around £800, the campaign framework was built around generating course enquiries at an efficient estimated cost per enquiry while supporting a target return on ad spend of around 25 times.
Course Creative
Photography and graphics made the courses easier to promote.
Video Content
Video helped explain the offer in a more engaging format.
Meta Ads
Paid campaigns supported awareness and enquiry generation.
Estimated CPL
Estimated cost per enquiry was around £32.
Target ROAS
The campaign framework targeted around 25 times return on ad spend.
Stronger Assets
A stronger creative library now supports future course marketing.
Summary
Phoenix Health and Safety needed creative and paid campaign support that could make its courses easier to promote and easier to book.
Rubi delivered photography, video, graphic design and Meta Ads support, giving the brand a more complete marketing system around its training offer.
