Sir Henry's
Overview
Sir Henry's is a restaurant with a strong venue experience, but the social content needed to do more than simply show dishes on a plate. It had to make the food feel tempting, communicate the atmosphere of the room, give the brand a consistent personality online.
Rubi supports the restaurant with video production, photography and social media, delivering a steady stream of content that can be used across Reels, Facebook, Instagram and seasonal promotions across the year.
The Challenge
Restaurant marketing moves quickly and the stakes are high. Menus change, offers shift, events get added and customers make decisions about where to eat based almost entirely on what they see in the moment, on a social feed, in a reel or a photograph.
Sir Henry's needed regular, high quality content that could keep the social channels active, show the venue and food in the right way consistently, and give people a genuine reason to book rather than just scroll past.
The food needed to look fresh, detailed and full of flavour in every piece.
The restaurant atmosphere needed to feel warm, busy and worth visiting.
Reels had to open with a strong hook and keep people watching to the end.
Photography had to support posts, stories, menus, website pages and promotional campaigns.
What We Did
We planned and delivered multiple content days focused on the restaurant experience, covering food in detail, drinks, venue atmosphere, service moments and the parts of the experience that make a table at Sir Henry's feel worth booking.
The photography was created to give the restaurant a flexible and professional image library for social posts, stories, event promotions, menus and general marketing use.
The video content was built around real short form viewing habits, with strong openings in the first second, clear food and atmosphere moments, and edited pacing designed specifically for Reels and Facebook video formats.
Content strategy and planning
Creative direction for food and venue content
Video production
Food photography
Key Outcome
The result is a significantly stronger social presence for Sir Henry's, with a reliable flow of professional video and photography that presents the restaurant clearly, consistently and in a way that drives real interest and consideration.
Across the most recent 90 day Facebook analytics period, the page recorded 866,000 views, 242,000 unique viewers, 34,000 engagements and 465 new audience members. The page also recorded 25,000 three second video views across the period.
Facebook earnings reached £89, representing a 2,000 percent increase on the previous period. Views were only 3 percent down against the previous comparable period, giving a clear and honest benchmark for the next phase of content planning and optimisation.
866k Views
Facebook content achieved 866,000 views across a 90 day period.
242k Reach
242,000 unique viewers were reached within the campaign period.
34k Engagements
Content generated 34,000 engagements across the period.
Audience Growth
465 new audience members were gained in 90 days.
Video Views
25,000 three second video views were recorded on Facebook.
Weekly Content
Photography and Reels kept the venue active and on brand.
Summary
Sir Henry's needed social content that could make people stop scrolling, look properly at what was in front of them and seriously consider booking a table.
Rubi delivered video, photography and social media that gave the restaurant a stronger, more consistent and more professional presence across its main channels.
